I just read this interesting article in the New York Times about the rise in demand for speech coaches, particularly for people in sales or small business owners.
Here’s a bit of the article.
Even though business owners may be experts in their fields, that does not automatically translate into being able to market themselves verbally. Many agree that speaking concisely — and in a compelling way — lends credibility. While poor communication skills are not necessarily deadly, they can make it more challenging to win over potential investors, prospective clients, employees and business partners.
“Small business is leaving money on the table because it is overlooking one of the most powerful marketing skills: speech,” said Diane DiResta, a speech and communications coach in New York. “Speech is the way a small business builds its brand, establishes expertise, gets free publicity and gets in front of its market.”
I think improv training can help with the speech skills and help you think on your feet in high pressure sales situations. To read the whole thing, click here.
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