We certainly think so!
by Aden Kirschner and Shana Merlin
It’s one of the things I would dread most about owning my own business–sales calls. And I just finished reconciling my accounts in Quickbooks, so that’s saying a lot. I would get a lead in through my website, and after the initial excitement, I would star the email and decide to follow up on it when I was ready. Which would be a while. Like, after I finish writing a new blog post and updating the curriculum for 201. And folding the laundry. Meanwhile my competitors might be closing the sale.
Why would I do that? Avoid the thing that I’d set up my business to do? Push off the most profitable part of my business? It’s because sales is so… icky. I’d feel so phony trying to pitch the benefits of my business, quoting numbers, and pretending to be a professional. Yuck.
But a couple of things happened that helped change my attitude. First, I got to see what some other, traditional trainings were like–and they were terrible. Boring, obvious, condescending. I realized that I really did have something valuable to offer. And I’m not alone in thinking that. The last few years have seen articles popping up in places like NPR, CNN, and Forbes about how vital the ability to improvise has become to the current business environment. It is no wonder that schools like MIT and Duke University are beginning to include improv
programs in their business degrees. In fact many top companies are hiring experts in improv to help build more cohesive, creative and innovative teams across the US. Maybe that’s why Merlin Works has found that our corporate training workshops, like our Team Works and Train the Trainer programs are in high demand with businesses like Whole Foods, Dell and BusinesSuites.

The second thing I realized is after I had several sales calls is that I rarely had to sell anyone. People were coming to me because they needed something. All I had to do was listen. Listen and repeat back to them what they needed, to make sure I was clear. And then say, “Yes, I can help you with that.” Then it wasn’t a sales call, it was a conversation. And one where I didn’t have to do most of the talking. And when I did talk, I could just repeat and speak to what I was already an expert at and passionate about, my business.

Some benefits of Persuasion Works Training:
- Be more present and go off script with confidence.
- Quickly get the information you need to minimize conflict and simplify negotiation.
- Diffuse tense situations.
- Be more fun to work with, even when engaging with difficult people.
- Utilize the Seven Persuasive Signals to remove obstacles standing between you and your goals.
- Improve your partnerships in business and at home.
Contact our new Corporate Trainings and Events Coordinator, Aden Kirschner to get a free quote or more information about what we can do for your organization. Or you can submit your request through our online form. And trust us, this time we will respond, promptly.